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Cat Nutrition: Choosing the Right Diet for Every Life Stage

Cat nutrition - choosing the right diet | PawSquad

Cat Nutrition: Choosing the Right Diet for Every Life Stage

Feeding a cat can look simple from the outside. Put food in bowl, cat eats food, job done. In reality, nutrition plays a huge role in body condition, urinary health, digestive health, healthy ageing and overall quality of life.

Many owners also have the same practical questions. Should I feed wet or dry food? Does my cat need a kitten or senior diet? What is the best food for weight loss? And when do special veterinary diets actually matter?

There is no single perfect diet for every cat. The best food is one that is complete and balanced, appropriate for your cat’s life stage and health needs, and practical enough that it can be fed consistently at home.

Here is what cat owners should know.

Why cat nutrition is different

Cats are not small dogs. They are obligate carnivores, which means they have specific nutritional requirements that must be met through animal-based nutrients in a properly formulated diet. They need nutrients such as taurine, preformed vitamin A and arachidonic acid, and they also have a relatively high protein requirement compared with many other species.

This is one reason why it is so important to feed a diet labelled as complete and balanced for cats, rather than relying on dog food, homemade recipes from the internet or a diet made up mostly of treats, fish or meat alone.

What does “complete and balanced” mean?

A complete and balanced cat food is designed to provide all essential nutrients in the right proportions when fed as intended. This matters much more than whether the food looks premium, grain free or especially high in meat.

When choosing a food, it is sensible to look for:

  • a statement that it is complete for cats
  • the life stage it is intended for, such as growth, adult maintenance or senior
  • clear feeding guidance
  • a reputable manufacturer with quality control and nutritional expertise

Complementary foods, treats and many mixer products are not designed to be the whole diet.

Cat nutrition - choosing the right diet | PawSquad

Life stage diets: does your cat need one?

1. Kittens

Kittens need more energy, protein and key nutrients for growth than adult cats. A good kitten diet supports healthy development of muscle, bone, brain and immune function. Kittens are usually best fed a complete growth diet until around 12 months of age, although this can vary slightly depending on the individual and breed.

Young kittens often do best on several small meals per day. Wet food can be particularly useful during weaning and early growth because it is soft, palatable and contributes to fluid intake. But it is important to provide exposure to dry food as well, as it could be essential for dental care in adulthood.

2. Adult cats

Once growth is complete, most cats move onto an adult maintenance diet. This stage is about maintaining lean body condition, healthy muscle mass and consistent energy intake.

This is also the stage where overfeeding can quietly creep in, especially after neutering. Neutered cats often need fewer calories, and indoor cats may be less active than owners realise. Even a small daily calorie surplus can lead to gradual weight gain over time.

3. Senior cats

There is no universal age at which a cat suddenly needs a “senior food”, and age alone does not automatically mean a prescription or geriatric diet is needed. Many healthy older cats do well on a high-quality maintenance diet, while others benefit from diets designed for ageing cats.

Senior cats should be monitored more closely for:

  • weight loss
  • reduced appetite
  • muscle loss
  • dental disease
  • vomiting
  • increased thirst
  • changes in mobility or toileting habits

Older cats are more likely to develop conditions such as kidney disease, hyperthyroidism, arthritis and dental problems, all of which can affect appetite and nutritional needs. Unexplained weight loss in an older cat should never be put down to “just old age”.

Wet or dry food: which is better?

This is one of the most common questions in cat nutrition, and the honest answer is that both wet and dry food can be good choices if they are complete and balanced.

Wet food

Wet food has a much higher water content than dry food. This can help increase overall fluid intake, which may be helpful for cats prone to urinary issues and can also support hydration in cats that naturally drink little.

Wet food may also help with:

  • portion control, as sachets or tins can be easier to measure
  • palatability in fussy cats
  • weight management in some cats, because the calorie density is often lower per gram than dry food
  • cats with dental pain or reduced appetite

Dry food

Dry food is convenient, easy to store and can work well in puzzle feeders or timed feeders. It can be a perfectly appropriate complete diet for many cats.

However, dry food is usually more calorie dense, so portions can look deceptively small. It is very easy to overfeed if food is not weighed out carefully.

Dry food is also not a substitute for dental care but can aid it, in comparison to wet food.

Although some specially designed dental diets can help reduce plaque and tartar, simply feeding ordinary kibble does not reliably keep teeth clean.

Mixed feeding

For many households, a mixed wet and dry approach works well. It can provide variety, improve water intake and allow some flexibility in routine.

The main thing is not whether the diet is wet or dry, but whether it suits the individual cat’s health, lifestyle and body condition.

How much should I feed my cat?

Feeding guides on packaging are a useful starting point, but they are only guides. Cats vary enormously in size, activity, metabolism and appetite.

The best way to judge whether a feeding amount is right is to monitor:

  • body weight
  • body condition score
  • muscle condition
  • appetite and behaviour

A healthy cat should have a visible waist from above and a slight tummy tuck from the side, and you should be able to feel the ribs without pressing hard, but not see them prominently in most cats.

If you are not sure, your vet can help body condition score your cat and suggest a safe starting calorie intake.

Cat nutrition - choosing the right diet | PawSquad

Weight management: one of the most important nutrition issues in cats

Obesity is one of the most common nutritional problems seen in pet cats. Excess body fat is associated with conditions including diabetes mellitus, reduced mobility, lower quality of life and shorter lifespan.

Weight gain often happens gradually, so it can be easy to miss. Many overweight cats still appear “normal” to their owners, especially if fluffy.

Practical tips for healthy weight control

  • Weigh food rather than estimating by eye
  • Measure treats as part of the daily calorie allowance
  • Keep treats to less than 10 percent of total calories
  • Use puzzle feeders or scatter feeding to encourage activity
  • Avoid free-feeding if your cat gains weight easily
  • Reassess portions after neutering, illness or lifestyle changes

If your cat needs to lose weight

Weight loss in cats should be slow and controlled. Crash dieting is dangerous because cats that stop eating or lose weight too quickly are at risk of hepatic lipidosis, a potentially life-threatening liver condition.

A vet-led weight loss plan may include:

  • a calorie-controlled weight management diet
  • precise daily calorie targets
  • regular weigh-ins
  • strategies to keep the cat feeling fuller and more engaged

Weight-loss diets are often higher in protein and fibre to help preserve lean tissue while reducing calorie intake.

Condition-specific diets: when do they matter?

Therapeutic or prescription diets can make a real difference in some health conditions. They are not just marketing products. In the right cat, they can be an important part of treatment. These should only be followed as part of a treatment plan following veterinary advice.

Urinary diets

Some urinary diets are formulated to reduce the risk of struvite crystal and stone formation, promote more dilute urine and support lower urinary tract health.

They may be recommended for cats with a history of urinary crystals, idiopathic cystitis or some bladder stones, depending on the individual situation.

However, a cat that is straining to urinate, especially a male cat, needs urgent veterinary attention. A blocked cat is an emergency and should not simply be switched onto a urinary food at home.

Kidney diets

Prescription renal diets are one of the main nutritional tools used in cats with chronic kidney disease. These diets are usually formulated with controlled phosphorus, adjusted protein and other nutritional changes to support kidney function.

There is good evidence that renal diets can improve quality of life and may help cats with chronic kidney disease live longer.

Gastrointestinal diets

Cats with chronic vomiting, diarrhoea, poor digestion or sensitive stomachs may benefit from a gastrointestinal diet. These are often highly digestible and may have altered fibre content or specific nutrient profiles.

Food allergy or adverse food reaction diets

For suspected food allergy, a vet may recommend a hydrolysed or novel protein diet as part of an elimination trial. This must be fed very strictly to be useful. Small extras, treats or shared food can stop the trial from giving a clear answer.

Diabetes diets

Many diabetic cats do well on carefully selected diets, often with relatively low carbohydrate content and higher protein, particularly when combined with wet feeding.

However, diet changes in diabetic cats should not be made casually, especially if the cat is on insulin. Blood glucose can change significantly, and treatment may need adjustment.

Cat nutrition - choosing the right diet | PawSquad

Should cats eat raw food?

Raw feeding is a topic that attracts strong opinions. Some owners are drawn to it because it sounds natural, but it is not risk free.

Published veterinary literature highlights concerns about raw meat-based diets including:

  • bacterial contamination such as Salmonella and Campylobacter
  • risk to vulnerable people and children in the household
  • nutritional imbalance if the diet is not properly formulated
  • possible parasite exposure

Homemade diets, whether cooked or raw, can be appropriate only if they are formulated carefully by someone with proper nutrition expertise. Most improvised homemade diets are deficient or unbalanced.

For most cat owners, a reputable complete commercial diet is the safer and more reliable option.

What about milk, fish and treats?

Cats are often stereotyped as milk drinkers, but many adult cats are lactose intolerant and may develop digestive upset if given milk.

Fish can be enjoyed occasionally in appropriate cat foods or treats, but feeding large amounts of fish alone is not balanced nutrition.

Treats are fine in moderation, but they should not make up a large part of the daily intake. This is especially important in small cats, where even a few treats can represent a surprisingly high proportion of daily calories.

When should a cat owner ask for veterinary advice?

It is worth speaking to a vet if your cat:

  • is gaining or losing weight unexpectedly
  • seems constantly hungry or suddenly less interested in food
  • vomits regularly
  • has diarrhoea or constipation
  • drinks or urinates more than usual
  • struggles to chew
  • seems painful, stiff or less active
  • has recurring urinary problems
  • has been advised to start a prescription diet
  • is not eating normally for more than 24 hours

In cats, reduced appetite matters. Cats that eat poorly can become unwell quickly, and sudden food refusal should not be ignored.

The bottom line

Good cat nutrition is not about chasing the trendiest food or finding a single perfect ingredient list. It is about feeding a complete and balanced diet that matches your cat’s age, body condition, lifestyle and any medical needs.

For many cats, that means:

  • a complete adult diet
  • sensible portion control
  • regular weight checks
  • a mix of wet and dry food if that works for the household
  • prompt veterinary advice when health needs change

And when special diets are needed, such as for kidney disease, urinary disease, obesity or food allergy, they can play a really valuable role in keeping cats comfortable and well.

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WE DRAW YOUR ATTENTION TO CLAUSE 12 “LIABILITY” AS THIS LIMITS OUR RESPONSIBILITY FOR YOUR ALLEGED LOSSES IN USING OUR SERVICES IF THINGS GO WRONG.

1. INTRODUCTION

a. Pawz Limited, company number 08402231, registered address is The Chocolate Factory, Keynsham, Bristol, B531 2AU trading as PawSquad (“Company”, “PawSquad”, “we”, “us” or “our”) operates the website at www.pawsquad.com and other related sites and mobile applications (“Apps”) (collectively, the “Sites”) and operates the PawSquad online consultation service (the “Service”).

b. Certain Services are free, while other Services require payment.

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h. By agreeing to these Terms, you warrant and represent that you are at least the age of majority in your country of residence.

i. We may need to revise these Terms, including the Charges in clause 3, at any time. We will do this by updating this posting. Where you have registered an Account (as defined in clause 9 below), we will try to notify you by email or when you next log in to your Account. In any event, you should check the Sites from time to time to review the then current Terms and Charges, because they are binding on you. If you do not agree to any changes, you must leave the Sites, delete the App(s), terminate your Account (in accordance with clause 6 below) and stop using the Service immediately.

2. THE SERVICE

a. Through the Sites, we operate the Service, which allows you to obtain information, guidance and/or advice from a range of animal health professionals (“Pet Professionals”). More information about the Service can be found at www.pawsquad.com.

b. In certain circumstances the Pet Professionals may consider that your pet’s problems are best addressed other than through the Service and they may suggest that you should seek advice elsewhere, online or in person.

c. As part of the Service, you will provide us with brief written details of the issue you would like to discuss (a “Request”), information about your pet including details of any medical history and the contact details for Your usual vet and hereby give permission for PawSquad to contact them to request Your pet’s medical records. You hereby acknowledge and accept the limitations and risks of providing information relating to a pet that has not had a physical examination.

d. You accept that we may only provide the Services in accordance with these Terms if you provide us with all the information we need. Therefore, you must:

i. provide all information you give to us or a Pet Professional is accurate and in English;

ii. seek further medical advice if you have any concerns about our Service or any information that we provide;

iii. follow any instructions you are given by us or the Pet Professional;

iv. follow any instructions regarding the use of any medicines or products we or the Pet Professionals recommend or prescribe (including in respect of use-by dates);

v. report any adverse or unexpected effects of treatments to us;

vi. keep any medicines we or the Pet Professionals give you securely and do not allow others (especially children) to use them;

vii. tell us if any of our information about you is or becomes inaccurate or incomplete; and

viii. use our services only for yourself and your pets;

e. We rely on an accurate record of your use of Service in order to do this. You must not register more than once for our Service.

f. By submitting a Request, you agree to pay the associated Charge for the service requested and any Additional Charges in accordance with clause 3 below and confirm that you are the owner of the pet in question or that you have the authority of the owner or other appropriate authority to use the Service in relation to that pet and to disclose the details of that pet through the Service.

g. Your Request will be made available to the next available Pet Professional, who will review the Request and confirm a consultation as soon as possible. Most consultations are instant connections and do not require an appointment. Certain more specialised services do require you to make an appointment in advance, in which case you may select a time slot and pay in advance if payment is necessary.

h. During the consultation, the Pet Professional will discuss with you and assess your pet’s needs and, if possible, provide you with information, guidance and/or advice.

i. If the Pet Professional is able to provide any information, guidance and/or advice, they will then send you a follow-up written report summarising what they have told you.

j. You should never disregard medical advice received from your primary veterinarian(s) or delay seeking advice from a veterinarian(s) because of information provided to You by a Pet Professional or that is otherwise provided to You through the Sites and/or the Services.

k. You acknowledge that if Your pet needs immediate medical attention that You should and will promptly take Your pet to the nearest emergency veterinary facility, in many cases recommended by your Pet Professional.

l. You agree that no Veterinarian-Client-Patient-Relationship (“VCPR”) is established in connection with the Site and as such, you acknowledge that it is not possible for pet professionals to prescribe prescription-only medicines. You agree that a VCPR can only be established following an in-person consultation with a qualified and registered veterinarian as dictated by the Royal College of Veterinary Surgeons Code of Professional Conduct.

m. You may not record, in whole or in part, any chat conversation or video call with a Pet Professional.

3. PARTNER SCHEMES

a. You may also have access to the Service through a partner organisation of PawSquad, such as through your pet insurance policy with your insurer (“Insurance Scheme”), or an organisation membership benefit scheme with organisations like retailers (“Membership Scheme”).

b. Where you are receiving the Services through a “Partner Scheme” provided by a “Partner” of PawSquad, your right to use the Service shall also be subject to and in accordance with the rules of the Partner Scheme.

c. In the event of any inconsistency or conflict between these Terms and the rules of the Partner Scheme these Terms shall take precedence.

4. PET PROFESSIONALS

a. We screen all of the Pet Professionals to ensure that you get the best possible information, guidance and advice available in the circumstances but, due to the nature of the field in which we operate and the services we facilitate, we cannot guarantee that any of the information, guidance or advice you may receive will achieve any specific results.

b. Some of the Pet Professionals are licensed professionals and/or members of a regulated profession (such as registered veterinary surgeons and veterinary nurses) and are bound by laws, regulations and codes of conduct that may, in certain circumstances, prevent them from being able to offer you specific guidance or advice or a formal diagnosis through the consultation Service. In those circumstances, the Pet Professional will let you know and will advise you on the most appropriate course of action to get the help that you and your pet need.

c. Any information, guidance or advice provided by the Pet Professionals will be based on the information that you provide to them in your Request and during the consultation, and their observations during the consultation. Therefore, it is your responsibility to ensure that all the information that you provide is complete and accurate, to the best of your knowledge.

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e. At the end of each consultation, you will be given the opportunity to provide a review of the Pet Professional who conducted the consultation. Your review will be used for our internal quality control purposes and we may (and you agree that we may) disclose your review to the relevant Pet Professional if we consider it necessary to properly address any issue you raise. Your review may also be disclosed publicly on our Sites or any marketing materials and in such circumstances your first name may also be disclosed, though not your surname.

5. CHARGES, CANCELLATION AND REFUNDS

a. Consultations booked via the platform with the Pet Professionals will incur a charge.

b. The fee applicable for each consultation type (the “Charge”) will be clearly shown before payment is taken. Consultations typically last around 15-30 minutes depending on the consultation type but you will not be asked to pay more if your consultation runs over this time. However, if you have multiple concerns, multiple pets or if the input of a different Pet Professional is advised, you may be asked to have a separate consultation for these.

c. Payment is to be made by credit or debit card, using the details you provide in your Request.

d. Your card will be pre-authorised when you submit your Request, and a consultation will only be offered if we are able to pre-authorise the card.

e. If a call fails for any reason and a Pet Professional is not able to gather enough information to provide a written consultation report, your card will not be charged.

f. You may cancel your Request for a booked consultation at any time up to 60 minutes before the scheduled time without charge.

g. We will charge you in full if the Request is cancelled less than 60 minutes before the scheduled time or if you do not show up for your appointment.

h. You may reschedule a booked consultation at any time before the scheduled time without charge.

i. You are entitled to a refund if:

i. you have been charged; and

ii. there is a technical issue caused by PawSquad that means that you are unable to complete the online consultation (this does not include any failure caused by the device or internet connection you use to access the Service); or

iii. the Pet Professional considers that your pet’s problems are best addressed through a different Pet Professional (e.g. a behaviourist rather than a vet) or is unable to provide you with any information, guidance or advice; or

iv. PawSquad is unable to provide a Pet Professional to conduct the consultation at the scheduled time and is unable to offer a suitable alternative time slot

j. If you believe you are entitled to a refund, you must contact us as soon as possible in writing (by email to welcome@pawsquad.com). We will then verify your entitlement to a refund and, if appropriate, complete the refund as soon as possible.

6. SUBSCRIPTION

a. Your PawSquad subscription will continue month-to-month until terminated. Cancellation will not be possible for the first three (3) months of your subscription.

b. To use the PawSquad service you must have Internet access and an appropriate device and provide us with one or more Payment Methods. “Payment Method” means a current, valid, accepted method of payment, as may be updated from time to time, and which may include payment through your account with a third party. Unless you cancel your subscription a minimum of 7 days before your monthly billing date, you authorise us to charge your next month’s membership fee to your Payment Method.

c. We may offer a number of subscription plans, including special promotional plans or subscriptions offered by third parties in conjunction with the provision of their own products and services. Some subscription plans may have differing conditions and limitations, which will be disclosed at your sign-up or in other communications made available to you.

d. The subscription fee for the PawSquad Subscription service and any other charges you may incur in connection with your use of the service, will be charged on a monthly basis to your Payment Method on the calendar day corresponding to the commencement of the paying portion of your subscription. In some cases, your payment date may change, for example if your Payment Method has not successfully settled or if your paid membership began on a day not contained in a given month.

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g. We may also update your Payment Methods using information provided by the payment service providers.

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i. You authorise us to charge any Payment Method associated to your account in case your primary Payment Method is declined or no longer available to us for payment of your subscription fee.

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l. For some Payment Methods, the issuer may charge you certain fees, such as foreign transaction fees or other fees relating to the processing of your Payment Method. Local tax charges may vary depending on the Payment Method used. You must check with your Payment Method service provider for details.

m. We may change our Pet Health Club subscription service and the price of our service from time to time; however, any price changes or changes to our subscription service will apply to you no earlier than 30 days following notice to you.

n. You can cancel your PawSquad subscription after the first three (3) months has passed, providing us a minimum of seven (7) days’ notice. On cancellation you will continue to have access to the service until the end of your chargeable billing period.

o. To the extent permitted by the applicable law, payments are non-refundable and we do not provide refunds or credits for any partial-month subscription periods.

p. If you cancel your subscription, your account will automatically close at the end the chargeable billing period. Thereafter, you will be able to use the Service on a pay-as-you-go basis only.

7. INSURANCE

a. You are responsible for paying all the Charges due in connection with your use of the Service.

b. If you have pet insurance in place, you should be aware that your use of the Service and the associated Charges may or may not be covered (in full or at all) by your pet insurance, but you will still need to pay the Charges.

c. You must check with your pet insurance provider before using the Services if you intend to make a claim under your pet insurance policy.

8. REGISTRATION, USER ACCOUNTS, DATA PROTECTION AND PRIVACY

a. In order to access certain parts of the Sites or use the Service, you must register an account (“Account”) with us and provide certain details about you and your pet(s) (your “Account Details”).

b. You must keep your Account Details (including, but not exclusively, your contact and billing details) up to date and accurate at all times.

c. Each Account is for use by a single user only. You must not share your username and password with any other person.

d. You may not use false email addresses / social media accounts, claiming to be someone other than who you are, or attempting to mislead PawSquad as to the origin of any comments. You are directly responsible for any comments / reviews published and for the accuracy of the information published. PawSquad is not responsible and will not be liable for any comments posted by you or any third party.

e. You are responsible for ensuring your passwords and login details are kept securely, and therefore you will be responsible for all activity on your Account including any Charges that are incurred.

f. You must notify us immediately if you become aware of any unauthorised use of your password or Account.

g. We recommend that you set the following features when setting passwords:

i. They contain both uppercase and lowercase letters (for example, a-z and A-Z).

ii. Contains numbers and special characters (eg! @ # $% ^ & * () _ + =} : ”?> <)

iii. Contains at least six alphanumeric characters.

iv. There are no words in any language, jargon, dialect, etc.

v. They are not made based on personal information, last name, etc.

h. Any personal information you submit on the Sites or through the Services and all electronic communications between you and us are governed by our Privacy and Cookie Statement.

i. By registering an Account with us, you agree that you are happy to receive communications from us by email in relation to your Account or use of the Service.

j. We may communicate with you by telephone or by email (using the details you provide to us in your Account Details), by posting notices on the Sites, or by sending you a message through the App(s), and you agree that any such email, notice or message will be deemed communication “in writing” for legal purposes.

k. You agree that we may pass on your Account Details and the information you provide in any Request to the Pet Professionals.

l. the Pet Professionals may keep notes and copies of the information that you provide and any information, guidance or advice they give through the Services, and you agree that they may use that information for any internal professional purposes as may be required by law or relevant regulation (such as for supervisory purposes).

m. We warrant and represent that each of the Pet Professionals is bound by an express contractual obligation with us to keep your personal information safe, secure and confidential.

n. We record consultations conducted through the Online Consultation Service for quality control and monitoring purposes and may keep records of the communications sent and received through the Sites in relation to the Service. By using the Service, you agree to us keeping such records.

o. In certain circumstances, we and/or the Pet Professionals may be required by law or regulation to disclose certain information that you provide. This includes, without limitation, in the event that there is a suspicion of animal abuse (including neglect) or any illegal or criminal activity.

p. You hereby consent to the Company obtaining your pet’s medical records from the person(s) you indicate as your primary veterinarian(s) and the Company providing information to such primary veterinarian relating to your usage of the Website and Services. You authorise copies or summaries of the medical records and images pertaining to your pets to be released to the Company by fax, first-class mail or by e-mail. You hereby consent to the Company’s storage of Your pet’s medical records in the Company’s system so that they can be reviewed by Pet Professional(s) you speak with or distributed to emergency or specialist referral hospitals at your request in the event that your pet might need emergency care at a time when your primary veterinarian(s) might not available to care for Your pet.

9. TERMINATION OR SUSPENSION OF ACCOUNTS

a. We reserve the right to suspend or terminate your Account and deny you access to the Sites and/or the Service at any time at our sole discretion and for any reason including, without limitation, if you are in breach of these Terms.

b. If your Account is suspended or terminated by us for any reason, you must not attempt to register another account.

c. You may terminate your Account at any time by sending an email to the address in clause 18 below, and we will process that termination request and close your Account as soon as possible, usually within seven (7) days of receipt of your termination request.

d. Any obligations or liabilities that have arisen or been incurred before the suspension or termination of your Account (including, but not exclusively, your obligation to pay any Charges incurred) must survive and remain enforceable despite such suspension or termination.

e. After termination of your Account, we reserve the right to keep a record of the information provided in relation to your Account and your use of the Services, in accordance with our Privacy and Cookie Statement.

10. DISCLAIMERS

a. While we use reasonable endeavours to ensure that the information on the Sites is correct, we cannot guarantee the accuracy and completeness of such information. Therefore, we may make changes to the material on the Sites at any time without notice. The material on the Sites may be out of date, and we cannot commit to update such material.

b. Any assurances or guarantees that we provide in relation to the Sites or the Service are set out in these Terms. Nothing in these Terms will affect your consumer rights. Advice about your legal rights is available from your local Citizens’ Advice Bureau or Trading Standards office.

c. Occasionally, information on our Platform may contain typographical errors, inaccuracies or omissions that may be associated with Service descriptions, prices, promotions, special offers, delivery times and availability. We reserve the right to correct these errors, inaccuracies, and omissions, as well as to change or update information or cancel your requests if there are details in the Services or in PawSquad partner, which are inaccurate, at any time without prior notice (including after a request has been sent).

11. MODIFICATIONS OF TERMS AND CONDITIONS

a. PawSquad reserves the right to modify, add, terminate these Terms at any time by posting the amended Terms in the “Terms and Conditions” section of the Platform. Users have the obligation to permanently check the “Terms and Conditions” section to ensure that they are aware of the update or modification of the conditions.

b. Unless expressly stated otherwise, the amendment to the Terms is immediately applicable. If the Platform is still used, the user’s acceptance will be considered as tacitly manifested.

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a. The content of the PawSquad platform: images, texts, web graphics, scripts, software, design rights, model rights, patents, trademarks are the entire property of the platform administrator and are protected by the Copyright and Related Rights Act and the laws on intellectual and industrial property. The use without the consent of the platform administrator of any of the elements listed above is punished, according to the legislation in force.

b. The platform administrator may grant the user, by agreement, the right to use in a described form, a certain content of the site. This agreement applies strictly to the defined content / contents, for a period established in the agreement and only to the person (s) who have been allowed to use these contents, without being able to use other contents of the Platform.

c. The use on the Platform of any trademark name does not constitute an advertisement for the respective company. The administrator of the Platform does not assume responsibility and cannot be blamed for damages caused by using the content of the site.

d. It is strictly forbidden to post on the Platform any content, including materials, comments, images, videos, but not limited to them, which have obscene or vulgar language, contain illegal, threatening, abusive, indecent, racist, chauvinistic messages or which could discriminate against any person in any way or which would violate any other human rights and freedoms in accordance with the law in force.

e. Audio & video recording and screenshots – It is forbidden to record (including in the form of screen recording) any piece of the PawSquad Platform, whether it is on the Appstore / Google Play Store or online.

f. Any breach of the Terms and Conditions will result in the termination of the Services for you and the financial consequences.

g. Please report any copyright infringement to welcome@pawsquad.com.

13. LIABILITY – PLEASE READ THIS SECTION CAREFULLY

a. If we fail to comply with these Terms, we are responsible for any loss or damage that you suffer that is a foreseeable result of our breach of the Terms or our negligence, but we are not responsible for any loss or damage that is not foreseeable.

b. Loss or damage are foreseeable if they are an obvious consequence of our breach or if they were contemplated by you and us at the time we entered into this contract.

c. We do not exclude or limit in any way our liability for:

i. death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors (including the Pet Professionals);

ii. fraud or fraudulent misrepresentation;

iii. any other liability which cannot be excluded or limited under applicable law.

d. We shall not be liable to you for any indirect, special or consequential loss or damage, including with limitation:

i. loss of profit;

ii. loss of goodwill;

iii. loss of business reputation;

iv. loss of savings;

v. loss of business;

vi. loss of contract.

e. We also exclude, but only as far as legally possible, all terms and warranties or promises implied by law or by statute.

f. We assume no responsibility and cannot be held responsible:

i. on any damages caused by the improper use of the contracted services through the PawSquad Platform;

ii. for malfunction, viruses, damage caused by system errors, due to accessing our page or application;

iii. for the information entered by Users and Pet Professionals in their profiles;

iv. for non-compliance by Users and / or Pet Professionals of their obligations in accordance with these Terms and Conditions or the applicable legal provisions.

g. We will not be responsible for any failure to perform, or delay in performance, of any of our obligations under these Terms that is caused by you or any act or event beyond our reasonable control. In the event of any act or event beyond our reasonable control, we will notify you as soon as possible and the time for our performance of our obligations will be extended for the duration of the event outside our control. You may cancel your Request if an event outside our control takes place that delays our ability to provide the Services and you no longer wish to use the Service.

14. ACCESS TO THE SITES AND THE SERVICES

a. While use our reasonable endeavours to ensure that the Sites and the Service are available 24 hours a day, we cannot be held responsible if, for any reason, the Sites (or any of them) or the Service are unavailable at any time or for any period.

b. Access to the Sites and/or the Service may be suspended temporarily and without notice in the case of system failure, maintenance or repair or for reasons beyond our control.

c. The availability of the Service is dependent on the availability of a Pet Professional at the time you submit your Request. If no Pet Professional is available at that time, we will do what we can to get the next available Pet Professional to contact you as soon as possible using the details you provide, to try to set up a consultation.

15. PROHIBITED USE

a. You may not resell or make any commercial use of the Sites or the Service or any information provided on or through the Sites or the Services without our prior written consent.

b. You may not use the Service to contact the Pet Professionals for any reason other than to seek information and guidance for your pet in accordance with these Terms.

c. In addition to other prohibitions set out in these Terms, you are prohibited from using the Sites, the Service or any information or content provided on or through the Sites or the Service for any or in any way in contravention of our Acceptable Use and Intellectual Property Policy.

d. You are not authorised to use the PawSquad Platform or its content for the following:

i. any illegal action;

ii. to ask other persons to initiate or participate in illegal actions;

iii. violate international, federal, local laws, rules, general laws or other local ordinances;

iv. violate or disregard our intellectual property rights or those of others;

v. harass, abuse, insult, hurt, defame, slander, denigrate, intimidate or discriminate on the basis of sex, sexual orientation, religion, ethnicity, race, age, nationality or disability;

vi. to publish false information or to intentionally mislead by information;

vii. to publish or transmit computer viruses or any type of malicious code that could affect the functionalities or operations of the Platform or of the partner sites;

viii. to collect or monitor the personal information of others;

ix. to deceive, to act in a virtual crime using various internationally prohibited methods;

x. for any obscene or immoral purposes;

xi. to attack the security systems of the Platform or of the partner sites

e. You must comply with our Acceptable Use Policy

16. COMPUTER OFFENCES

a. If you do anything which is a criminal offence under the Computer Misuse Act 1990 (such as for example introducing viruses, worms, Trojans and other technologically harmful or damaging material) your right to use the site will end immediately, we will report you to the relevant authorities and provide them with details of your identity.

b. You must not try to obtain access to our server or any connected database or make any ‘attack’ on the site.

17. LICENCES

a. We are the owner or licensee of all intellectual property rights in the site including any databases that hold relevant information about the site. They are protected by copyright or trademark registration and you may only use any such material and the documents in line with these Terms and Conditions and this paragraph specifically. If you do not use the materials in line with these Terms and this paragraph specifically, you lose your right to use our site, and must destroy or return any copies of documents you have made of it or any part of it. We reserve all our rights conferred to us by law to remedy any such breach.

b. Provided that you comply with these Terms, we grant you a limited non-exclusive, non-transferable license to access the Sites, to use the Service and to download and install a copy of the App on any compatible device that you own or control and to run such copy of the App for your own personal use in accordance with these Terms.

c. For further information on the Intellectual Property Rights relating to the Sites and the Services, please see our Acceptable Use and Intellectual Property Policy

18. THIRD PARTY LINKS

a. Certain content, products and services available on the Sites and through the Service may include materials from third-parties.

b. Third-party links on the Sites may direct you to third-party websites that are not affiliated with us. We are not responsible for examining or evaluating the content or accuracy and we do not warrant and will not have any liability or responsibility for any third-party materials or websites, or for any other materials, products, or services of third-parties.

c. We are not liable for any harm or damages related to the purchase or use of goods, services, resources, content, or any other transactions made in connection with any third-party websites. Please review carefully the third-party’s policies and practices and make sure you understand them before you engage in any transaction. You must direct complaints, claims, concerns, or questions regarding third-party to the third-party.

19. OTHER IMPORTANT TERMS

a. Each of the paragraphs of these Terms operates separately. If any court or relevant authority decides that any of them are unlawful, the remaining paragraphs will remain in full force and effect.

b. The Terms govern the relationship between you and PawSquad and are not enforceable by any other person. The Contracts (Rights of Third Parties) Act 1999 will not apply to these Terms.

c. Neither party’s failure to exercise or enforce any right or provision of these Terms will be deemed a waiver of such right or provision.

d. These Terms (and your use of the Sites and the Service) must be governed and interpreted in accordance with the law of England and Wales. The parties agree to submit any disputes arising out of or in connection these Terms and from your use of the Sites and the Service to the exclusive jurisdiction of the Courts of England and Wales.

20. CONTACT

a. If you have any questions or complaints about the Services or about these Terms, please send us a message via our contact form, by email to welcome@pawsquad.com or write to us at PawSquad, The Chocolate Factory, Keynsham, Bristol, B531 2AU

Acceptable Use Policy

Thank you for visiting our website www.pawsquad.com (our site). This is our Acceptable Use Policy and by using our site, this policy applies to you and you agree with it as part of our Website Terms and Conditions.

The terms in our Acceptable Use Policy may change, so we advise you to check this page because when you use our site, you are bound by it.

 

ABOUT US

This site is run and maintained by Pawz Limited company number 08402231 registered address is The Chocolate Factory, Keynsham, Bristol BS31 2AU, trading as PawSquad (“we”, “us”, “our”, Company”).

Our email address is at welcome@pawsquad.com.

VAT number 115 1416 58

 

USE OF OUR SITE

You agree not to use this site for any of the following purposes:

    • to break any laws or regulations;

 

    • to do anything fraudulent, or which has a fraudulent effect;

 

    • to harm or attempt to harm minors;

 

    • to do anything with material that does not meet our content standards (these are listed below);

 

    • to copy in any way or re-sell any part of our site;

 

    • to interfere with or damage any part of our site, equipment, network, software or storage arrangements;

 

    • for unsolicited advertising material (known as spam); and

 

  • to transmit any data or material that is harmful to other programs, software, or hardware.

 

CONTENT STANDARDS

Our content standards apply to all material that you contribute either to our site or to our interactive services.

Your contributions must be accurate (if they are factual), genuine (if they state opinions) and within the law.

Your contributions must not be defamatory, obscene or offensive, likely to deceive, harass, annoy, threaten, or invade someone else’s privacy. Your contributions must not promote material that is sexually explicit, promote violence or discrimination based on race, sex, religion, nationality, age, disability, or sexual orientation, infringe anyone else’s intellectual property, be used to impersonate anyone, or misrepresent anyone’s identity or encourage or assist anything that breaks the law.

 

INTERACTIVE SERVICES

Where we provide use of interactive services, we will tell you clearly about the service, we will tell you what form of moderation we use for the site, we will try to assess risks on the site and will moderate if we think it is appropriate.

We are not however required to moderate our interactive service and we will not be responsible for any loss or damage to anyone who does not use our site according to our standards (whether or not we have moderated the service).

 

AGE LIMIT

Our services are not intended for the use of minors under the age of 18.

You must not use this website or our app or attempt to register an account with us if you are under the age of 18.

 

COMPUTER OFFENCES

If you do anything which is a criminal offence under the Computer Misuse Act 1990 (such as for example introducing viruses, worms, Trojans and other technologically harmful or damaging material) your right to use the site will end immediately, we will report you to the relevant authorities and provide them with details of your identity.

You must not try to obtain access to our server or any connected database or make any ‘attack’ on the site.

 

SUSPENSION AND TERMINATION

If we believe you are in breach of our Acceptable Use Policy, we will take whatever steps we think are necessary to address this, including stopping your use of the site temporarily or permanently, removing material you have put on the site or any of our social media groups, sending you a formal warning, taking legal action and/or making a report to the relevant authorities.

We will not be held liable for any of your costs arising from any actions we take to deal with any breach of this policy.